it's a sign....

...literally.

Sometimes it is so nice, and necessary, to have an opportunity to tinker about with something one doesn't normally do. When approached to design new storefront signage for a lovely children's shop just outside of Chicago, I jumped at the chance to play with text and colour in a more graphic approach. Thinking about how something will be read from across the street introduced a new approach to placement of colour. It had to be playful and fun, yet also be easily read by not only pedestrian passers-by, but also people whizzing past in their cars.

It will be interesting to see how the sign-makers will translate this image into the larger scale sign it's destined to be, but even more so when I become the passerby and have a look for myself! ....stay tuned.....